"It's Fresh, Capisce?" is the new theme line for Vinny T's of Boston , a growing group of neighborhood Italian restaurants formerly known as Vinny Testa's. Inspired by the restaurants found in Boston's North End, Vinny T's family of restaurants has grown to 10 locations in Massachusetts and throughout the northeast, with expansion plans throughout the east coast and beyond. Red Brick Design crafted the theme, accompanying print ads, direct mailers, point of purchase materials and a radio advertising campaign to highlight how passionate these restaurants are about their fresh ingredients and welcoming atmosphere.